Client: Zespri Kiwifruit
Campaign Name: How to Eat a Zespri
Behavior Change: Show consumers how to eat a kiwifruit without making a mess. Cut, Share and Scoop. It’s that easy!
Spring Board: The easiest way to eat a Zespri is to cut, share and scoop.
Creative Idea: How to Eat a Zespri
- 59% increase in sales
- 20 million views on YouTube, Facebook and Instagram
- 660% increase in brand recall