Client: Emirates Skywards
Campaign Name: The Art of Travel
Behavior Change: Recruit new Emirates Skywards members, and engage current cardholders by opening a debate as to their favorite city in the world.
Spring Board: Your favourite city in the world could be the artwork on your next Emirates Skywards card.
Creative Idea: The Art of Travel.
- 300,000 participants
- Dubai, London, Paris and New York were the winners